That idea that keeps bubbling up?
The world needs it.
Give your dream a chance.
Believe in it enough to see a proof of concept.
Plug your ideas into a strategic method for starting projects the smart way.
Get a clear, actionable plan in three days or less
Years Supporting
Innovators
Dreams
Launched
in Funding Secured
by Alumni
Dreaming is powerful,
but can feel indulgent.
Dreaming (when done well) is
actually the responsible thing to do.
you can feel an idea emerging, but it feels out of reach.
you've got plenty of inspiration, but haven't been able to start building.
you spend so much time in your head that your best ideas blur together.
the work ahead feels like it will drain you instead of energize you.
you keep waiting for more time, more money, more certainty.
You don't need formal training.
You don't need a stroke of luck.
You need a method.
We've trained thousands of entrepreneurs, educators, and community organizers side by side to launch schools, ventures, technology, and more.
Through 15 years of testing, we've learned that
dreaming is actually teachable.
A structured innovation process that helps everyday people transform their boldest ideas into reality.
Not a motivational pep talk
Not a theoretical business plan template
Not corporate consulting innovation buzzwords
Design Dreaming is an intuitive, repeatable method for taking the raw energy of your personal idea and turning it into a compelling path forward.
We've supported 2,500+ innovators in their idea development. We've watched what works. We've distilled 15 years of experience into six simple habits that bridge the gap between dreaming and doing.
Transformative
Habits
Days to Go from
Dreaming to Doing
Pages to Capture
the Core of Your Dream
Six practices that transform dreamers into builders
Phase One
Reflect on your own Experience
Pull your dream from fantasy into lived reality
Create Guidelines for what matters most
Distill the essence of your dream into real criteria
Dream boldly, imagining new possibilities
Stretch your thinking to see all the paths forward
Phase Two
Find where your passion & strengths collide
Evolve your idea with an assets-based approach
Have a Hunch worth exploring
Name your underlying thinking and put it to the test
Decide to do something you can learn from
Take the first real step to convert momentum into traction
These habits aren't a one-time workshop.
They're a mindset for life.
Plus one clear place to start
Grounded in your unique strengths
Something you can try right now
Clear actions for today, this week, this month
Built for corporate consultants solving client problems
Built for business schools to optimize profit alone
Built for dreamers to create the future
We take your personal idea, distill it to its essential core, and turn that clarity into action - built around your unique experiences, strengths, and vision.
Real experiences from people who've taken the journey
"[Design Dreaming] got me out of my own process into a more creative and innovative mindset."
Priyanka F
"The hardest part is getting started. This was really, really motivating."
Pia Z
"After that session, I honestly just shut my computer and I just wrote new ideas. It was like, bing, bing, bing, here's what we could do."
Alli D
Start wherever feels right for your journey
Start Free
Get a taste of Design Dreaming delivered to your inbox. Short lessons, actionable prompts, and our signature Madlib tool to build a comprehensive snapshot of your dream.
Perfect for: The curious explorer
Build With AI
Our AI creates a personalized roadmap for your dream in 20–30 minutes, with options to go deeper.
Perfect for: Self-directed builders
Expert Coaching
A human expert gives you deeply personalized support. All focused on bringing out the best version of your dream.
Perfect for: Those ready to invest in their dream
Design Dreaming helps you nurture that seed.
From lived experience to vision.
From vision to action.
From action to change that matters.
Go forth, and dream boldly.
— Keaton & the 4.0 Dream Team